How Koto designed a suite of “immediately cinematic” graphics for Netflix

Koto has redeveloped Netflix’s approach to iconography, illustrations and typography, aiming to transform previously neglected touchpoints into “immediately cinematic” graphic assets. Working collaboratively with Netflix’s in house team, Koto sought to build on, rather than reinvent its visual identity. Koto’s chief creative officer and co-founder Jowey Roden says that the studio achieved this by...
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