How designers are helping gardening brands grow new audiences

Earlier this year, the Royal Horticultural Society – the UK’s leading gardening charity – revealed a colourful rebrand, specifically aimed at appealing to a younger, more diverse audience. “There was a need to modernise,” says Design Bridge creative director Tim Vary. Perhaps the clearest example of this modernisation is the wordmark, which now appears as RHS rather than its full name which...
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