How Baxter & Bailey developed a “David and Goliath” identity for Lewes FC

Baxter & Bailey has worked with non-league Lewes FC to “radically develop” its visual identity in a bid to strengthen the team’s support base and attract new fans. The Brighton-based design studio has been working with the semi-professional East Sussex club over the past year on its visuals, brand strategy and digital communications. Though the team is relatively small, it has achieved “pioneering...
Source