Gendall unveils “buildable” identity for retail company Sook

Cornwall-based design studio Gendall has revealed a “flexible” identity for Sook, which aims to convey the “vast number of possibilities” the retail company has to offer.Named after a Persian marketplace, Sook bills itself as a “revolutionary retail business model” which allows users to rent out empty high street spaces by the hour.Sook retail units are fitted out with large digital...
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