Even With Tools Like AI, Building a Great Website Is Still Hard

On the surface, it appears that a massive shift is underway. Web design (or select portions of it) is becoming increasingly automated. That’s a positive in that it removes a little bit of weight from our shoulders. But tools alone can only do so much. Building a great website requires a whole lot more than a slick UI or advanced algorithm. Here’s why that’s not likely to change anytime soon.