Elmwood gives The Week brand toolkit based on its red masthead

Design consultancy Elmwood has created a brand toolkit for The Week’s non-editorial touchpoints with its distinctive red masthead as the “centre point for powerful storytelling”. Elmwood executive creative director Andrew Lawrence explains that though The Week has “a very defined look and feel”, it didn’t have a “brand toolkit” for activities such as reader recruitment. Elmwood built on the master...
Source