Don Norman, godfather of UX: “Bad design is bad for the planet”

Few designers can claim they were set on their career path because of a nuclear meltdown, but for Don Norman, the 1979 Three Mile Island nuclear power plant accident set off a chain of formative events which led him to become a designer.
The now-85 year old designer was working at the University of California San Diego at the time, and was asked to join a committee tasked with investigating why the power plant operators made the mistakes they did. “What we found was that all of the operato