DixonBaxi partners with ITV for major brand overhaul

DixonBaxi and ITV Creative have designed the brand identity for the new ITVX streaming service as well as refreshing ITV’s five channels with a new logo system and bespoke typeface family. The year-long project focused on making the broadcasting giant feel more “authentically eclectic”, according to DixonBaxi’s senior strategist Claire Langer. To achieve this, the design team travelled around...
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