DesignStudio sheds light on Eurostar “north star” rebrand

DesignStudio has rebranded Eurostar following its merger with French-Belgian high-speed train operator Thalys, with a new bespoke wordmark, icon and graphic spark device. Following its initial integration in May 2022, Eurostar and Thalys will become a single consumer brand by the end of 2023. The brief for the project detailed that the identity must “respect the heritage of both brands” and help...
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