Designers reveal the secrets of successful brand mascots

When Pringles updated its mascot for the first time in 20 years last month – snipping Mr. P’s hair and adding a pair of expressive eyebrows – the internet and design community were divided. Many mourned the moustachioued mascot’s former appearance, particularly his distinctive floppy hair. And while much of this could be attributed to knee-jerk commentary, it also demonstrates the depth of feeling people have for brand mascots.
During the rebranding process, the team at J