Designers are bringing retail innovation and interaction to new flagship spaces

At the M&M’s flagship store in Berlin, visitors can create a virtual version of themselves made up on hundreds of lentils (the brand’s name for the sweet’s distinctive shape). It’s a surreal step for even the most ardent M&M’s fan, but the projecting mapping tool is a way for the brand to surprise visitors at the new location. “We wanted to make sure we were making the brand connection in both the...
Source