DAO start-up Metaphor’s branding aims to defy “techy tropes”

Wildish & Co has rebranded DAO platform Metaphor, with space race-inspired illustrations designed to make web 3.0 (the third generation of web technologies) more accessible. A decentralized autonomous organization (DAO) is a program running on a blockchain which uses a set of rules written down in code to operate and is not influenced by a central authority. Instead, a DAO takes a bottom-up...
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