Credit where credit is due: the importance of recognition

Have you ever walked away from a £1 million contract? I may not be the only person to have turned down a lucrative project, but how many have done so because of just a few words? In the end, we got the job and, 11 years later, you can still see our credit on every Yeo Valley product sold. When I set up big fish with my then business partner back in 1993, having unreasonable clients wasn’t just...
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