Creative UK launches brand identity following merger

Creative UK – the organisation formed from the merger of the Creative Industries Federation and Creative England – has unveiled a new brand identity which seeks to “connect and empower” the creative sector.
The two organisations first announced plans to begin working together in 2019. As the new organisation looks to a unified future, Creative UK CEO Caroline Norbury says a new brand was needed to “have an impact and drive real change”.
Design studio Multivita