Coca-Cola unveils “refreshed” packaging design system

Coca-Cola has unveiled a new, simplified design system across its Coca-Cola, Coca-Cola Zero Sugar and Diet Coke brands.
The change is the first global redesign of packaging since 2015, when the company first instituted its “One Brand” strategy, which featured work by Turner Duckworth, Epoch Design and Bulletproof.
The new look removes “added elements” from cans and is an evolution of the One Brand strategy, the company says. The process began in February when the company