ClubZero’s closed loop design system wages war on single use plastic

Clubzero (formerly CupClub) had rolled out its first retail network in Palo Alto, California, when the pandemic hit. The reusable coffee cup system had partnered with brands like Starbucks and McDonald’s in America, explains founder Safia Qureshi, and more brands were getting in touch about participating. “It was boom time,” she says. “But it didn’t last because the pandemic hit – we had to shut everything down.”
Returning to London prompted a rethink fo