Burberry reverts to its roots under new creative officer Daniel Lee

Burberry has revealed its new archive-inspired logo and serif wordmark, debuting the heritage brand’s new ode to Britishness in a campaign led by new chief creative officer Daniel Lee. The Bradford-born designer was announced as chief creative officer in December 2022, after a much-hyped tenure at Bottega Veneta which brought the luxury brand to new audiences and popularised a particular shade of...
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