Bugatti’s new branding features French-inspired typeface and colour palette

Interbrand has rebranded Bugatti by paying homage to its French heritage with the typeface and colour palette. These changes are part of an effort to reposition the luxury car company as a lifestyle brand. One of the main challenges was exploring ways to evolve the Bugatti look and feel while staying true to its heritage, according to Bugatti’s head of marketing Lorenz Nause.
Source