Broadband provider Cuckoo aims to ruffle feathers with new branding

Broadband start-up Cuckoo has revealed a new brand identity which is part of its attempt to relaunch as an industry contender. London-based studio Output carried out the rebrand and focussed heavily on conveying a positive customer experience. Cuckoo launched in July 2020, with the hope of providing broadband across the UK. It contributes 1% of its customers’ bills to spread internet to hard-to...
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