Blendsmith’s new identity is “not for everyone”

Manchester-based branding agency Creative Spark has repositioned plant-based drink company Blendsmiths with a multipurpose graphic logo and sustainable suite of packaging. Blendsmiths’ aim is to disrupt the hot drinks market with an alternative that appeals to “the constantly curious foodie”, according to Creative Spark founder and creative director Neil Marra. Part of the new strategic...
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