Athletics rebrands women’s healthcare network Tia

Athletics has created a new identity for women’s healthcare network integrated into a warmer earthy palette of cream, terracotta, poppy and raspberry tones. A further tier of colours includes pistachio, gold, white and black. A significant change was the update to Tia’s wordmark. Athletics swapped the uppercase “t” for a lowercase letter; changed the “a” from a single to a double-story letter and...
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