Asda’s Just Essentials backlash a “yellow storm in a teacup”

Our Design has crafted the visual language and a new name for Asda’s value range, Just Essentials, with the aim of making it “positive and distinctive”. Previously, Asda had two value ranges – Smart Price and Farm Stores – which will now be merged under the Just Essentials brand. Our Creative co-owner and managing director Kim Van Elkan says that the new name is meant to “solidify the two previous...
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