5 Social Commerce Trends to Watch Out For (From Facebook Shops to Shoppable Video)

Combining the ease and accessibility of e-commerce with the community engagement of social media, social commerce is a growing trend for 2021. As an online brand or business, social commerce doesn’t just help you market your products to a wider audience; it also allows you to more easily and effectively convert your social media followers into paying customers.
With 55% of online shoppers now making purchases through social media channels and many big brands now selling their products via