? meets ! in new Pearson logo

Together has created a new identity for educational company Pearson, which sees a question mark and an exclamation mark come together to form a “thumbprint” P symbol.
The rebrand comes as Pearson is looking to make a transition from being an educational print publisher to becoming a digital and services-led learning business, according to Together.
The consultancy says it has redeveloped the entire Pearson branding identity – looking at colours, typography and tone of voice as