‘Just the right amount of edge’: how Marseille became 2024’s on-trend city

Thanks to buzzy cafes and the backing of Chanel’s fashion supremos, France’s oldest city is having its momentWhen a place becomes a meme, you know it is having a moment. This is what is happening to Marseille, which found its name plastered on a satirical Instagram account this week. “‘Mate was finkin’ of goin’ Marseille? Apparently it’s poppin’ off!?’,” read the caption on the viral Socks House Meeting fashion account that satirises th