ZTE turns to golf to help it flog smartphones
ZTE has signed a three-year marketing agreement to become the PGA Tour’s first ever ‘official smartphone’.
The Chinese vendor is presumably hoping for a bit of US smartphone credibility by associating itself with the country’s professional golf tour. Not only will it get to impose its marketing collateral on golf fans at select events, it will also preload certain phones with the PGA Tour Live app and subscription service, including a 30-day free trial of golfing goodies
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