Wileyfox’s administration shows risk of undercutting

Budget smartphone manufacturer Wileyfox has entered administration demonstrating the risk of trying to undercut established brands; small profits = small chance of doing anything.
Although Wileyfox has not provided an official comment yet, a Reddit post states the business has entered administration. The company entered into the world in 2015, claiming because it didn’t have legacy devices to support as well as a smaller workforce, the team would be able to offer high-end devices at budget