Why businesses should not write off SMS

Telecoms.com periodically invites expert third parties to share their views on the industry’s most pressing issues. In this piece James Williams, Director of Programmes, Mobile Ecosystem Forum (MEF), makes the case for the continuing utility of SMS.
Recently I’ve seen a fair amount of South African television, and what’s struck me has been the advertising. The regularly used formula for South African TV ads is very simple: viewers see a TV ad and if they’re intereste