Which Marketing Messages Sway the B2B Tech Buyerandrsquo;s Decision?

The "U.S. Technology Marketing Report," developed and commissioned by LAVIDGE,reveals how technology buyers respond to marketing aimed at winningtheir investment dollars. Among the key findings: 40 percent ofdecision-makers prefer face-to-face meetings with vendors whenconsidering purchases, and 52 percent are influenced by consultingcolleagues and friends.Click here for more.