Where are the telcos hiding at IBC 2017?

Content is a game that every telco wants to get involved in, but there doesn’t seem to be much evidence of it at IBC this year.
Multi-play is a majestic buzzword which has peppered the telecommunications world for the last couple of years, as operators look to recoup lost profits. Convergence is another which is on the lips of every PR-greedy CEO. Content is, of course, an important factor of this strategy. Arguably king.
But watching the keynotes this morning at IBC 2017, and flickin