WhatsApp to enter world of mobile money – first stop, India

WhatsApp has been granted permission to test out a money transfer service in the Indian market, a move which could generate notable ripples in the maturing mobile money segment.
While there are several mobile money services available currently, penetration has been limited. There is noticeable momentum for the idea of a virtual wallet, though a brand such as WhatsApp entering the market could certainly provide a boost in credibility and trust, thrusting adoption upwards.
The National Payments Co