“What’s my content strategy?”

Telecoms.com periodically invites expert third parties to share their views on the industry’s most pressing issues. In the content delivery era, telcos need a smarter approach if they want to properly monetise their content and services, says Ted Woodbery, VP of Marketing at Synchronoss.
“What’s my content strategy?”
It’s a question that keeps many telco executives awake at night.
In today’s era of static revenues and static profits, fixed and mobile telecom o