Vodafone says it’s ‘ready’ but does it speak for all operators?

Telecoms.com periodically invites expert third parties to share their views on the industry’s most pressing issues. In this piece Niall Norton, CEO at Openet, a BSS and customer engagement systems provider, reflects on Vodafone’s recent rebrand and considers if it’s indicative of a wider identity crisis the global operator community is starting to recover from  
Vodafone recently announced a change in its brand positioning. It includes logo tweaking and a new straplin