Vodafone reckons it has nailed consumer IoT

Four new connected gadgets, a dedicated SIM and a new consumer sub-brand are intended to showcase Vodafone’s IoT expertise.
The brand is called ‘V by Vodafone’, apparently a somewhat ambitious attempt to align its gadget brand with the fashion industry. Google any letter of the alphabet followed by ‘by’ and the auto-complete will reveal a clothing or fragrance brand already had this bright idea. In fact clothing site Very has already got a ‘V by’ so that