Vodafone launches VOXI sub-brand to get ‘down with the kids’

Vodafone has launched a new SIM-only deal for people aged 25 and under. Welcome to the party VOXI, innit!
The service itself follows the unveiling of Three’s new Smarty proposition, which targets a similar audience of youngsters. Like Smarty, it’s a month-by-month contract, which offers various data packages, with several apps not being included in the monthly data allowance. The idea here seems to be flexibility, an important factor in the lives of younger generations. Many want the