VMO2 bets on a whole lot of Nothing

Nothing, the latest supposedly disruptive smartphone brand, will be offered exclusively by O2 in the UK when they get around to making it.
Founded by the bloke behind the OnePlus brand, Carl Pei, Nothing aims to shake up the smartphone market in ways so revolutionary it refuses to disclose them, presumably for fear of blowing our minds. So avant-garde and too-cool-for-school is Nothing that it can’t even be bothered to give its phone a proper name, simply calling it ‘phone (1)’