VMO2 and ITV renew their vows

A new commercial partnership between Virgin Media O2 and ITV apparently signifies a greater mutual commitment than ever.
You’ve always been able to get ITV on Virgin’s platform, of course, but this is all about on-demand streaming and advertising integration, it seems. The five-year deal includes the full integration of the ITV Hub platform onto Virgin TV set-top boxes, which will presumably make it easier to access and navigate.
In return VMO2 gets to use Planet V, which is describe