Virgin Mobile thinks the word OOMPH can win over subscribers

UK MVNO Virgin Mobile is taking to the telly for the first time in eight years with an ad apparently aimed at children or anyone with a short attention span.
The unique ingredient Virgin would have us believe sets its 4G apart from all others is, we’re told, OOMPH. To non UK readers, or indeed anyone inclined to use actual words rather than comic sound effects, oomph can be used to describe emphasis or charm. It is also, Wikipedia tells us, a German band and pioneer of the Neue Deutsche H&