Virgin Media raises the broadband over-promising bar
While the race to the bottom has the potential to cripple profits margins, the race to the top has the potential to cripple brand credibility, as telcos continue to outgun each other with broadband speeds.
The UK Virgin Media team is now claiming to deliver ultrafast speeds as standard, with new packages available from March starting at 100 Mbps and rising to 200 Mbps for consumers, and 300 Mbps for business customers. The offer will certainly put the squeeze on competitors, who have to rely on
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