Virgin Media O2 uses apparition of Usain Bolt to flog broadband

More end of year larks saw VMO2 launch a promotion for its gigabit broadband by projecting Bolt’s hologram into someone’s front room.
The video depicts the ‘living room of the future’, in which world-renowned sprinter Usain Bolt appears virtually in a ‘megafan’s’ house in order to play him at Fifa.
What follows is less ‘the living room of the future’ and more of ‘an awkward interaction with a celebrity athlete of the present’, who