Virgin Media moves towards the content-aggregator model, but needs to do more

Virgin Media has unveiled a new offer to stem the flow of TV customers to the exit, teasing them with a free upgrade to a 4K-ready V6 TV box.
This is a move which should not come as a huge surprise, as Virgin Media is still to fully cement its place in the world of content. The initial foray was less than successful, though the introduction of the all-singing, all-dancing V6 box last year was a very positive move. This move does seem to indicate VM is wary about the original content idea, but is