Verizon launches a 4G home hub for some reason

US operator Verizon has launched SmartHub – a wireless router that is fed by your LTE connection rather than broadband.
The rationale behind the launch appears to partly to compensate for slow wifi speeds, which is somewhat counter-intuitive, and partly to act as a hub for a bunch of connected home devices via the Verizon Home smartphone app.
And that’s it really. The domestic IoT angle has some validity but it’s not clear how, if at all, the SmartHub does this better than the