Verizon breaks Oath
Less than two years after coming up with the name ‘Oath’ to encompass all its media properties, Verizon has sensibly concluded it’s a rubbish name.
As a result it’s being rebranded as Verizon Media Group, a much more prosaic, utilitarian name and more of a default description than a brand, but nonetheless better than Oath. We don’t know how much good money was thrown after bad in trying to polish this turd of a name, but Verizon at least deserves credit for not pers
Read more »