US Linear TV viewership share drops below 50% for the first time

The latest figures from TV audience tracking firm Nielsen illustrate the move among US viewers from traditional TV to streaming video consumption.
While the direction of travel is no great surprise, this inflection point in the world’s most lucrative and influential TV market is worthy of note. As you can see from the Nielsen chart below in July of this year the combined share of daily broadcast and cable TV viewership in the US was 49.6%. Meanwhile the use of SVoD (subscription video on d