24-05-2022 13:00 via telecoms.com

Unlocking multi-channel marketing with RCS

Expected to reach 3.8 billion mobile users by 2026 and skyrocket the revenues of mobile operators. A conversational channel leveraging first party data to target customers with undeniable marketing performance for mobile operators, advertisers and brands.
Enter RCS (Rich Communication Services); a must-have addition to any mobile marketing multi-channel campaign that combines the capabilities of SMS and OTT platforms such as Whatsapp and Viber.
All you need to know about RCS fitted into one whit
Read more »