Unlimited data plans – The poisoned chalice for telcos

With mobile data consumption set to skyrocket in the coming months and years, telcos around the world are struggling to cope with the increasingly capricious demands of their customers. Consumers want to gorge themselves on as much Netflix, Spotify and Facebook as they can cram down their metaphorical throats, while simultaneously paying as little as possible for their mobile tariff. In an industry with notoriously thin operating margins, telcos may find themselves stuck between a rock and a ha