UK telcos ordered to be clearer about mid-contract price increases

The recent prices rises imposed on UK subscribers have not gone down well, so the Committee of Advertising Practice has published new guidance on related advertising.
The typical price increase passed on to customers of operators and ISPs in April of this year was 14.4%. Their contracts will have had a clause entitling their provider to increase prices by the rate of inflation plus 3.9% at the start of every tax year. But nobody reads the small print, do they? So the main controversy came from t