UK streaming subscriptions fall amid household budget crunch

New research has revealed that the number of UK homes paying for streaming services fell in Q1 2022, with 1.5 million total cancellations in that period.
16.9 million UK households (58%) had at least one subscription service at the end of Q1 2022, which was down 215,000 quarter on quarter, according to research from Kantar. 1.29 million new subscriptions to streaming servicers were clocked, however there were also 1.51 million cancellations.
38% of consumers planning to cancel services and state