UK ISPs told to stop using ‘up to’ broadband speed claims

The Advertising Standards Agency has placed a slither of logic into broadband advertising rules, partly tackling the issue of misleading representations with the use of ‘up to’ in adverts.
As of 23 May 2018, UK ISPs are guided (note) not to describe download speeds using the phrase ‘up to’, but instead describe ‘average’ speeds, only quoting numbers which can be achieved by 50% of customers during peak hours. The hope is customers will have a more accurat