UK digital economy under threat as only 16% agree to data sharing

With the emergence of the connected era, gaining buy-in from the everyday man for data sharing is becoming critical, however new research has shown we may not be as far along as we think.
The research from GfK offers some encouraging statistics, but also some quite worrying ones. Using a scale from 1-7, consumers were asked whether they were “willing to share my personal data (health, financial, driving records, energy use, etc) in exchange for benefits or rewards like lower costs or perso